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Right now you are using your conscious mind to read these words and absorb their meaning. Beneath that mental focus, your subconscious mind is working behind the sense, absorbing or rejecting information based on an existing perception you have. This existing perception began forming when you were a child.
While you were young, it rejected nothing because you didn’t have any pre existing perception. It simply accepted that all of the information you received during your childhood was true. Every time someone called you stupid, lazy, slow or worthless, your subconscious mind just stored the information. By the time you were 8 or 10 years old, you already had a solid foundation of belief based on all that programming from people in your life.